Balancing the Pros and Cons of SEO vs Social Media Marketing

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57% of B2B marketers say that SEO brings in the most leads, while 54% of people who use social browsers look at things on social media.

It depends on your business and your goals. You should pick carefully.

SEO

SEO is the process of making a website work better for both users and search engines. Make content that fits people's needs when they use Google or Bing.

Social media

Social media are networks where people can talk to each other and share information (in the form of social media posts). People use social networks like Facebook, Twitter, LinkedIn, and Instagram.

SEO and social media side by side

There are pros and cons to digital marketing. It depends on your goals and business. SEO works better for B2B than for B2C. Let's look at some examples.

  1. What's the expected outcome?

Why waste money and time?

Awareness of a brand: social media

Social media makes people more aware of a brand. However, most social media marketing is about building customer relationships, not making money.

Traffic, leads, and sales: SEO

The goal of getting search traffic is to bring your target audience to your website so that you can get a lead or make a sale.

  1. How long will it take?

When will marketing be worth it? How long until they come back?

The results of social media are quick.

When you post something on social media, people see it immediately (if they follow you or check your hashtags).

SEO takes 6–12 months.

It could take 6–12 months for SEO to work.

The plan is to regularly make a video, written, and audio content. It can be challenging, depending on how long the content is or how it was made.

  1. Audiences

Who uses social networks? Who is looking? Differences?

Social media: making connections

Targeting people via social media. You're getting to know people one-on-one.

Real-time social engagement. SMO company in Azadpurcan help you with your marketing optimisation and in making connections.

SEO: generating leads/sales

There are searchers beyond the awareness stage who don't know you exist until they visit your website.

You can tell where they are in the funnel based on what they search for. So, for example, if someone searches "how to build a shed" and you only sell sheds and not shed parts, they are not in your funnel.

  1. Formats

Best social media content? SEO?

Platform-specific social media

Content on social media is different on each platform.

SEO: Meet user intent

What is the best content to search for? Answer a searcher's question fully and correctly.

It's different with social media. First, you need to do keyword research to find out what people are looking for and then make content that answers their questions (the goal when they type a query into a search engine).

  1. Longevity

Long-term effects of social media

Most tweets and Instagram posts don't bring in traffic for more than two days.

Decades

Once SEO is set up, one piece of content can bring in traffic for years.

SEO is easier to keep up with than most other marketing strategies, including social media. As a result, you can make content that will always be relevant and doesn't need to be changed. For more information contact us, the best SEO company in Azadpur.